Supermodels of Ultimo

Supermodels of Ultimo

Ultimo has been endorsed by some of the most famous lingerie supermodels in the world. Throughout the years, supermodels have worked closely with Ultimo’s creator, Michelle Mone OBE, to promote their exclusive lingerie collections. Join us on a journey through Ultimo’s supermodel past…

“There is nothing more powerful or seductive than wearing sensual lingerie”

– Raica Oliveira

Raica Oliveira

In 2010 it was announced that Raica Oliveira was to be the new “face & body” of Ultimo. The Brazilian supermodel was no stranger to the limelight, having once dated football legend Ronaldo, and attracted international attention for her work with Ultimo.

“It’s so exciting to be the new face and body of Ultimo. The lingerie is amazing and feels so beautiful against your body…Working with Michelle and her team at Ultimo has been so much fun.”

See Raica Oliveira in the Christmas 2010 Ultimo Campaign…


“The right lingerie makes you feel confident, comfortable and sexy”

– Luisana Lopilato

Luisana Lopilato

In October 2011, Argentine actress and model Luisana Lopilato was revealed as the new face & body of Ultimo. You may know her as Michael Buble’s wife, but Luisana launched herself to international fame following her success in modelling lingerie for Ultimo.

“Luisana looks absolutely stunning in our new lingerie; almost doll like. It’s easy to see why she’s voted as one of Spanish FHM’s sexiest women time and time again…Luisana’s natural beauty and charisma really reflect the confidence and curves that Ultimo is all about.”  

Michelle Mone OBE, creator of Ultimo

See Luisana in Ultimo’s 2012 Photoshoot…

“A Modern Beauty, Feminine & Fashion-Forward”

– Michelle Mone OBE

Abbey Clancy

By 2014, Luisana decided to focus on her homelife and Abbey Clancy stepped in to take the title of the face & body of Ultimo, taking on Ultimo’s Spring Summer 2014 campaign, showcasing an enhanced ‘Miracle Solutions’ range and brand new fashion lines, which catered for women from A through to DD cups. Famous for her appearance on Britain’s Next Top Model as a contestant and judge, Abbey brought contemporary glamour to Ultimo’s lingerie campaigns.

“It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body!”

– Abbey Clancy

See Abbey in Ultimo’s Spring Summer 2014 Collection Photoshoot…

Discover more about Ultimo by exploring our Heritage Timeline and checking out where we’ve been spotted In The Press recently.

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