The Ultimo Real Women campaign returned in 2014. Each year, the campaign seemed to get bigger and better and this year was no different, as 15 gorgeous ladies showed off their beautiful bodies in Closer magazine – one of the UK’s most popular weekly glossies.
Once again thousands of applications came flooding in from all across the country, showing just how much Ultimo customers want to see real women in their underwear and follow in the footsteps of famous Ultimo models like Abbey Clancy, Luisana Lopilato, Mel B, Rachel Hunter, Helena Christensen and Sarah Harding.
Each year, the campaign was open to UK women sizes 8-18 and from ages 18+ leaving the team at Ultimo to pick the best ladies to represent the real women out there – which proved to be a tough job! In 2014, Michelle Mone OBE handpicked 15 ladies from across the UK to take part in the campaign.
“Since I started Ultimo, it’s always been my aim to boost the confidence of women everywhere, whether it’s by wearing a beautiful Ultimo lingerie set or using Ultimo UTan. The Ultimo Real Women campaign is really important to me as I feel it’s our duty as a brand to showcase women of all shapes and sizes and make them feel good about themselves.
“It’s incredible the feeling the ladies get after the shoot and the new found confidence it gives them. I’ve posed in my lingerie and I can vouch that it’s not an easy thing to do. But I want women to celebrate their bodies and if women out there can relate to the pictures of our Real Women and see how great they look, then I feel we’ve done our job.” – Michelle Mone OBE