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Ultimo is a quintessentially British lingerie brand synonymous with cleavage-enhancing underwear solutions crafted to boost the confidence of women worldwide.

Founded by Michelle Mone OBE in 1996, the Ultimo brand is built on strong heritage of quality craftsmanship with rigorous attention to detail ensuring we keep seduction, style and innovation at the centre of everything we do.

The brand is now owned by global lingerie firm, MAS Holdings, pioneers of innovation and one of the world’s biggest producers of intimate apparel. Together, we are committed to delivering beautifully designed, expertly crafted lingerie for every occasion in sizes up to a G cup.

Ultimo continues to evolve thanks to our exclusive collections that now include accessories, swimwear and nightwear in addition to luxury bridal lingerie, contouring shapewear solutions and exquisite fashion lingerie designed for women, by women.