Now the fastest growing designer lingerie brand in the UK, Ultimo is worn by a large number of celebrities. Ultimo is always the media's No 1 choice when it comes to cleavage enhancement and comfort.

The idea for Ultimo stemmed from the realisation that there was a gap in the market for a comfortable cleavage enhancing bra. Following three years of development, the Ultimo bra was invented with it's patented technology of liquid silicone gel and the bra was launched in August 1999.

Michelle Mone OBE is the founder and co-owner of Ultimo. She has built a hugely successful career on an incredibly simple concept: giving today's women what they want.

Michelle said 'At Ultimo we design lingerie to capture the true essence of a woman. We know how good underwear makes women feel. Ultimo understands what you want and delivers just that . Stylish, sexy, sophisticated quality lingerie, whether it's something for work, for everyday or something very special I know that you'll find it in the Ultimo collection.'