Now the fastest growing designer lingerie brand in the UK, Ultimo is worn by a large number of celebrities. Ultimo is always the media's No 1 choice when it comes to cleavage enhancement and comfort.
Michelle Mone is the founder and co-owner of Ultimo. She has built a hugely successful career on an incredibly simple concept: giving today's women what they want - to find out more visit www.michellemone.com.
Ultimo are delighted to announce Spice Girl Mel B as The New Face and Body of Ultimo. Mel B replaces Girls Aloud star Sarah Harding.
Mel said, “I am over the moon to become the Face and Body of Ultimo lingerie. When Michelle Mone asked me, I was ecstatic. I was so excited, but slightly nervous – I had never modeled lingerie before. The photoshoot in LA was fantastic. Ultimo lingerie gives you a superb shape and is so comfortable with sexy styles in every collection. I took every set home with me”
Mel continued “Being associated with Ultimo, the UK’s biggest designer lingerie brand, is an honor. The lingerie is stunning, there is something to suit every women, from everyday bras to sexy fashion bras and key lingerie solution garments. After taking part in Dancing With The Stars in the US and the Spice Girls World Tour I have never been in better shape so I jumped at the chance when Michelle asked me to become the Face and Body of Ultimo”
Michelle Mone, creator of Ultimo said, “Mel B is the biggest star Ultimo has ever signed and I am so excited that this will take the brand onto another level. Not only is Mel B a Worldwide star but she is confident, sexy and outgoing – every attribute needed to become an Ultimo supermodel.”
Michelle went on to say “Mel was fantastic to work with – she is absolutely gorgeous with a body to die for. I saw a picture of her in a bikini in Miami and had to sign her for Ultimo! The photoshoot was in a $35 million hill top Beverly Hills mansion in Los Angeles, the views were breath taking and even more incredible with Mel in front of the camera!”
Ultimo SS08 has been inspired by the glamour and vintage Art Deco charm of Miami Beach. Luxurious satin in mouth watering, juicy colours is paired with sleek leopard print embroidery along-side graphic embroidered collections delicately stitched in summer brights.